How to choose colors for your web design
23.10.2019
Color is the fastest and most direct way of setting a good first impression. Choosing colors is more than a matter of personal preference. Each color has a different meaning and can influence people in a particular way.
Let’s have a look at the meanings that colors have and what emotions they can trigger.
Warm colors
These can have an energetic effect on the visitor, but when they are used alone they tend to over-stimulate.
- · Red—active, emotional, passionate, strength, love, intensity
- · Pink—sweet, romantic, playful, warm, compassionate, soft
- · Orange—warm, enthusiastic, success, determination, friendly
Cool colors
These have a calming effect on the viewer, and that is why they are the most common colors used on websites.
- · Green—fresh, calm, relaxed, trust, peaceful, hopeful, healing
- · Blue—comfort, clarity, calm, trust, integrity, loyalty, reliability
- · Purple—glamour, power, nostalgic, luxury, ambition, spiritual
Neutral colors
These are great to mix with warm or cool colors and they are often used to tone down primary colors and provide balance in web design.
- · Gray—respect, wisdom, patience, modern, longevity, intelligent
- · Black—powerful, bold, serious, elegant, luxurious, dramatic, formal
- · Brown—friendships, earth, home, outdoors, credibility, simplicity, endurance
Colors bring web design to life
Colors are everywhere and when used correctly they can promote any type of emotion or action you’d like from your visitors. While colors play an extremely important part in web design, they are not the only key to a perfect layout. Use color psychology as your guidepost, but don’t be afraid to trust your creative instincts.