5 Tips For Effective Logo Design
06.12.2019
01. Know The Brand
Before you set out to design your logo, make sure that you have some insight of the brand. Keep this in mind that the logo must reach a particular set of people, which is the target market and target customers. So, write down what your business, brand and market is all about.
02. Reflects Nature Of Your Business
Make it sure that your logo is fully capable of representing your business. The colors and images used in your logo should align with the business you run and the products or services you deliver. It is when a logo aligns with your business that it will create a brand identity for your company in the competitive market.
03. Impression Is Crucial
Your logo design should make a lasting impression on the market and the customers. Just a glance at your logo is enough to mesmerize the people. The logo functions for a company by enticing the customers again and again once they have a good impression of the design.
04. Use Colors In A Planned Way
Colors play a crucial role in determining a brand’s message. For example, if you use red as a main color in your logo, it will send the message of the brand being aggressive, passionate, and energetic. This means that your brand intends to target young customers. Use bright and bold colors to grab people’s attention. But these colors should speak about your brand personality as well.
05. Pick Fonts Carefully
Many designers just do not pay attention to selection of typefaces and chose them randomly. The fact is that typefaces speak about personality of a brand. For example, a typeface used for a toy company’s logo will most likely be a handwritten typeface. This is because the children are the target customers and you want to project your brand as child-friendly business.