We chose Penguin as a character for Snow Ice products, where these animals are always living in cooler areas and 75% of his life always under water/ice in very cold temperatures. Three major color combinations are applied for the identity. The yellow represents a carefree, young, active and happy. The black represents strength and elegance. And the white always represents fresh, clean, and reliable.
These character branding helps the marketing system to expose the branding of the product. Initially, using a hand-drawn sketch, we add Penguin friends (bear, whale, etc.), so it looks cute, fun and happy family. And to strengthen the product identity, pictures of snow ice added to the character.